September 22, 2006, 12:00 AM

BestBuy.com leads in visits to electronics sites in August

BestBuy.com recorded the most traffic of the top 10 multi-category computers and consumer electronics sites in August, with visits increasing 14% to 11.8 million from 10.4 million a year earlier, according to Nielsen/NetRatings.

Paul Demery

Managing Editor, B2B E-commerce

 

BestBuy.com recorded the most traffic of the top 10 multi-category computers and consumer electronics sites in August, with visits increasing 14% to 11.8 million from 10.4 million a year earlier, according to Nielsen/NetRatings.

EBay Electronics ranked second with 10.5 million visits in August, up 62% from 6.5 million a year earlier; followed by CircuitCity.com, 8.5 million visits, up 31% from 6.5 million; eBay Computers, 5.7 million, up 36% from 4.2 million; OSTG, 3.9 million, up 18% from 3.3 million; TigerDirect.com, 3.4 million, up 26% to 2.7 million; Sony, 3.1 million up 7% from 2.9 million; CompUSA.com, 2.8 million, down 18% from 3.4 million; Sony Electronics, 2.7 million, down 23% from 3.5 million; and Newegg, 2.4 million, unchanged from a year earlier.

In the top 10 multi-category computers and consumer electronics sites ranked by time per visit, Newegg.com led with 29 minutes, 52 seconds; followed by Sony, 19 minutes, 25 seconds; CDW, 19 minutes, 25 seconds; eBay Electronics, 16 minutes, 11 seconds; MySony, 15 minutes, 37 seconds; Sony Electronics, 13 minutes, 5 seconds; OSTG, 12 minutes, 47 seconds; TigerDirect.com, 11 minutes, 32 seconds; CircuitCity.com, 10 minutes, 45 seconds; and eBay Computers, 10 minutes, 35 seconds.

Also in August, Netflix Inc. lead all retail goods and services advertisers in the number of online ad impressions, according to Nielsen/NetRatings’ AdRelevance report.

The top advertisers cited by AdRelevance and their number of online ad impressions (in millions):

Netflix Inc., 14,984.7
United Online Inc., 5,739.6
eBay Inc., 2,949.9
Time Warner Inc., 2,204.6
True, 1,951.7
Reunion.com L.L.C., 1,828.3
Blockbuster Inc., 1,635.1
Best Buy Co. Inc., 502.4
Target Corp., 476.7

 

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