September 20, 2006, 12:00 AM

Blyth streamlines its business operations

Blyth Inc. is restructuring its business operations, and the changes will affect its e-commerce segment. A newly created multi-channel group now includes Blyth`s current catalog, Internet and North American wholesale businesses.

Mark Brohan

Research Director

Blyth Inc. is restructuring its business operations, and the changes will affect its e-commerce segment.

Blyth, No. 370 in the Internet Retailer Top 500 Guide to Retail Web Sites, has realigned its operating management into two groups to support a new corporate structure following the divestiture of most of the company`s European wholesale businesses earlier this year.

A newly created multi-channel group is now comprised of Blyth`s current catalog, Internet and North American wholesale businesses. Rob Goergen, Blyth vice president and president of the catalog and Internet group, has been named president, multi-channel group. The new unit consists of two direct marketing brands, Miles Kimball Co. and Boca Java, and wholesale business units, including Blyth HomeScents International and North America, CBK, Midwest and Sterno.

"The realignment of Blyth`s businesses into two groups reflects the reduced complexity of our operations and increased focus on our core distribution channels following our European divestitures,” says chairman and CEO Robert B. Goergen. Blyth designs, markets and distributes an array of candles, home fragrance products, decorative accessories, seasonal decorations and household convenience items, as well as tabletop lighting and chafing fuel. Blyth acquired online coffee retailer Boca Java Corp., No. 345 in the Internet Retailer Top 500 Guide to Retail Web Sites, in 2005.

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