September 20, 2006, 12:00 AM

Apparel retailers delivered the best site consistency in August

As a category, apparel retailers gave web shoppers the most consistent performance in August. Gomez notes that customers with a low broadband connection could visit an apparel retailer’s site in about 14.32 seconds.

Mark Brohan

Research Director

As a category, apparel retailers gave web shoppers the most consistent performance in August.

Apparel and accessories retailers provided customers with low broadband connections the fastest access time, says Gomez Inc.

Gomez notes that customers with a low broadband connection could visit an apparel retailer’s site in about 14.32 seconds, compared to specialty retailers (14.50 seconds), mass merchants (16.21 seconds) and computers and electronic retailers (16.75 seconds).

When their site is accessed by a high broadband connection, specialty retailers also provided the fastest average access at 5.51 seconds, Gomez says. The next fastest web retailing category was specialty (5.9 seconds), followed by mass merchants (6.23 seconds) and computers and electronics (6.69 seconds).

 

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