September 19, 2006, 12:00 AM

Neeps launches nine new e-commerce, pet-related sites

Neeps Inc., which operates a number of e-commerce web site related to pets and pet supplies and accessories, has launched nine more niche or micro-sites. Neeps also re-introduced a brand it acquired in 2005, HealthyPetStore.com.

Kurt Peters

Executive Editor

 

Neeps Inc., which operates a number of e-commerce web site related to pets and pet supplies and accessories, has launched nine more niche or micro-sites: ByPetStrollers.com, BuyPetCarriers.com, BuyAgilityGear.com, BuyBabbleBalls.com, AutoGearForDogs.com, PlushPets.com, PetStainAndOdorRemover.com, BuyDogSupplements.com and BuyKyjen.com.

"We started out as a company catering to a niche with TheFerretStore.com and that model was hugely successful," says co-founder and president, Scott Sanfilippo. "Over the past several months we`ve looked at the niche model again and built stores around a specific category or line and each micro-site we launched has been a performer."

Neeps also re-introduced a brand it acquired in 2005, HealthyPetStore.com, with a site redesign and a resetting of the product mix.

 

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