September 19, 2006, 12:00 AM

ElectricShopping.com boosts average order 10% on new e-commerce platform

The London-based online retailer of electronic home appliances moves off a hosted platform onto software from Elastic Path. Order entry errors and cart abandonment decreased and orders processed daily rose 200%.

 

ElectricShopping.com, a London-based e-retailer of home appliances, boosted its average order size by 10% and cut its cart abandonment rate among new shoppers after moving to a new e-commerce platform from Elastic Path, a Vancouver-based software provider, the company reports.

ElectricShopping.com, launched in the U.K. in 2001 and working to establish itself as a premier online destination for electronic home goods in Europe, had reached a threshold of about 100 orders per day, which was exceeding the processing capabilities of its existing hosted e-commerce platform. As a result, order processing was becoming dependent on manual processing, which lead to order entry errors and left accounting and e-commerce systems operating in silos.

After evaluating several e-commerce software packages including the option of building a new e-commerce platform in-house, the retailer implemented Elastic Path’s Java-based commerce software. The platform’s flexibility offered the ability to make modifications accommodating U.K.-specific pricing, tax, discount and shipping requirements, as well as the ability to plug in branded micro sites of top manufacturers-a key component of the retailer’s overall marketing strategy-and manage them through the same back-end.

Within eight months of implementing the new platform, ElectricShopping.com increased order accuracy by 150% and is now processing about 200-300 online orders per day-a 200% increase from its maximum daily order processing capability on the former platform. The new software-based platform also has afforded the retailer the ability to track, segment and reward repeat customers, while adding the ability to scale technology as operational requirements dictate.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement