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Art Technology Group, a major provider of e-commerce platforms, will acquire customer service technology company eStara in a cash-and-stock deal worth up to $48.3 million, ATG said today.
Art Technology Group, a major provider of e-commerce platforms, will acquire customer service technology company eStara in a cash-and-stock deal worth up to $48.3 million, depending the eStara’s unit future performance and the value of ATG’s stock, ATG said today.
EStara provides click-to-call, click-to-chat and call-tracking applications that provide online consumers with multiple ways to communicate with customer service reps while letting web site operators manage the flow of communications.
"Over the last two years, we have consistently expanded our end-to-end commerce solutions to make it easier for companies to create more relevant interactions across the entire customer life cycle," says Bob Burke, ATG`s president and CEO. "EStara solutions fit perfectly with our strategy as they provide an increasingly vital new channel for helping consumers go from browsing to buying. Furthermore, the combination of ATG`s on demand initiative with eStara`s pure on demand business will accelerate the expansion of our recurring revenue model."
EStara serves about 350 customers, including Dell Inc., Apple Computer Inc. and DaimlerChrysler.
The transaction includes about 15.3 million shares of ATG stock, $2 million in cash, and an additional $6 million based on performance, ATG says.