NEW YORK (September 7, 2006) ESPN.com, the Web’s leading online sports destination with an average of more than 17 million fans each month, and Quigo, a leading provider of targeted, pay-for-performance advertising, announced an agreement today that will launch a new approach for ESPN.com sponsored link advertising. The agreement, which will go into effect this fall, will lead to deployment of an ESPN-branded version of Quigo`s AdSonar platform, providing new opportunities for marketers to reach sports fans with contextually relevant sponsored link advertising.
ESPN.com will exclusively utilize the AdSonar platform to offer its own auction-based, pay-per-click advertising program featuring content-targeted sponsored links. The program will allow ESPN to enhance its sponsored link marketing efforts and help drive new advertising business and growth. Sponsored link advertisements will be available on ESPN.com with multiple targeting options -- including specific pages as well as topics or keywords – delivering performance marketing benefits to digital media advertisers.
“Making advertising relevant to sports fans is extremely important to ESPN.com and our advertisers,” said John Kosner, senior vice president and general manager, ESPN New Media. “Quigo’s ESPN-branded approach and the technological resources they bring to the table will advance the marketing benefits that we offer advertisers, and deliver the most useful advertising to sports fans online.”
Added Henry Vogel, Chief Revenue Officer at Quigo, “We are delighted to welcome ESPN.com into the AdSonar Network of premium websites. ESPN is one of the crown jewels on the Internet. AdSonar will enable ESPN to capture the full value from its incredible brand equity and provide its advertisers with a new degree of transparency and success.”
Quigo (www.quigo.com) provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo`s AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar`s content-targeted sponsored links are distributed to many of the web`s most recognized sites including PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Lonely Planet, Fodors and; the online publications of American Media, Trader Publishing, IDG; and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and /or keyword. Quigo`s suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.
ESPN.com, a division of ESPN Inc., is the leading provider of sports on the Internet. ESPN.com also works in conjunction with the Walt Disney Internet Group. ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN360 (Broadband), Mobile ESPN, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.
Media Contacts:
Quigo
George H. Simpson
203.521.0352
georgehsimpson@att.net
ESPN
Paul Melvin
860.766.9581
paul.melvin@espn.com
Comments
Sign In to Make a Comment
Comments are moderated by Internet Retailer and can be removed.