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In the first two months after displaying a logo indicating that its site’s data was secure, e-retailer USA Hunting Supplies realized sharp increases in sales and average order values, VP of IT Steve Gonyou says.
In the first two months after displaying the Hacker Free logo from Xentinel Digital Security last fall, USAHuntingSupplies.com realized sharp increases in sales and average order values, vice president of IT Steve Gonyou tells InternetRetailer.com.
Online sales at USA Hunting Supplies, which also operates two stores in Michigan, rose 40% during in the December-January period, compared to the months preceding its deployment of the Hacker Free system in November 2004, Gonyou says. Although retailers normally get a spike in customer activity in December, Gonyou says the sudden increase in activity-and the fact that it lasted through January-suggested that the increases were largely due to the increase confidence shoppers felt about the security of shopping online. Xentinel’s Hacker Free system runs about 7,000 tests daily to verify that a web site is secure from intruders who might try to steal customer account data or commit other malicious acts.
“It helps consumers decide if they want to buy online,” Gonyou says.
USA Hunting Supplies, based in Marquette, MI, has placed the Hacker Free logo on each of its 40,000 pages, he says.