September 13, 2006, 12:00 AM

Gap e-commerce revenue grows 27.1%

Gap Inc. posted a solid gain in second quarter e-commerce sales. For Q2 Gap grew its web sales year-over-year 27.1% to $136 million from $107 million. At the same time, the retailer’s Q2 total sales remained flat at $3.71 billion.

Gap Inc. posted a solid gain in second quarter e-commerce sales. For Q2 Gap grew its web sales year-over-year 27.1% to $136 million from $107 million. At the same time, the retailer’s Q2 total sales remained flat at $3.71 billion.

OldNavy.com continues to be the biggest single e-commerce channel for Gap, No. 24 in the Internet Retailer Top 500 Guide to Retail Web Sites . For the second quarter, OldNavy.com posted sales of $68 million, an increase of 30.8% from revenue of $52 million in Q1 2005. Gap’s other two e-commerce sites, Gap.com and BananaRepublic.com, also posted decent gains. In Q2 Gap.com had web sales of $46 million, up 15% from $40 million in Q1 2005; BananaRepublic.com had Q2 e-commerce revenue of $22 million, an increase of 4.8% from $21 million the prior year.

In Q2 the web represented 4% of total sales vs. 3% in Q2 2005.

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