September 13, 2006, 12:00 AM

Circuit City names a new chief marketing officer

Circuit City Stores Inc. has named a replacement for Fiona P. Dias as chief marketing officer. As the new CMO, Peter C. Weedfald will oversee all marketing activities, including the interactive marketing for CircuitCity.com.

Circuit City Stores Inc. has named a replacement for Fiona P. Dias as chief marketing officer.

The company, No. 17 in the Internet Retailer Top 500 Guide to Retail Web Sites . has chosen Peter C. Weedfald as chief marketing officer. He will oversee all marketing activities, including the interactive marketing for CircuitCity.com, which is on track to generate $1 billion in web sales in 2006.

Weedfald joined Circuit City this year as senior vice president, general merchandise manager for entertainment/content. Before joining the company, he served as senior vice president, sales and marketing, U.S. consumer electronics and North American corporate marketing for Samsung Electronics America. Prior to joining Samsung in 2001, he served as chief operating officer of Bigfoot Interactive, a provider of e-mail communications solutions and marketing automation technologies.

Previously, Weedfald held several senior positions, including executive vice president of corporate communications and emerging business, executive vice president of marketing and strategic business, and senior vice president of global marketing at ViewSonic Corp., a worldwide provider of advanced display technology. Prior to joining ViewSonic in 1998, he served in various senior publisher positions at Ziff-Davis Publishing for nine years.

"With his knowledge of the consumer electronics industry and his strong record of results in building the Samsung brand, Peter brings a unique set of skills to take Circuit City`s brand to a new level," says Philip J. Schoonover, chairman, president and chief executive officer of Circuit City Stores Inc. "Peter will also focus on unifying our branding efforts." Weedfald replaces Dias, who announced she was stepping down in June.

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