September 7, 2006, 12:00 AM

Sanrio to launch Hello Kitty retail site on Demandware on-demand platform

Moving from a basic web site built on open-source technology to the Demandware on-demand e-commerce platform, Sanrio Inc. expects to improve its online merchandising and promotional capabilities while also expediting order processing.

Migrating the retail web site for its Hello Kitty and other apparel and accessories brands from an open-source technology base to the Demandware on-demand e-commerce platform, Sanrio Inc. expects to improve its online merchandising and promotional capabilities while also expediting order processing, the retailer says.

“In order to accommodate the growing demand of Hello Kitty and other Sanrio characters, we wanted to ensure that our customers had better accessibility to our products through a more robust online program,” Sanrio president and COO Mas Imai says. “Our goal is to continue the delivery of the ‘Sanrio experience’ for our customers to enjoy anytime and anywhere they shop.”

The site to be replaced, built on open-source technology provided by osCommerce, has not had the development support it needed from Sanrio’s small IT staff and, therefore, has lacked effective merchandising and inventory management features, Sanrio says.

By contrast, the new site will have the ability to cross-sell and up-sell products and run coded promotions, display alternate product images, upload product assortments in batches, and run A/B tests of merchandising displays to test the impact on conversion rates.

The new site will also have better integration with Sanrio’s ERP system and can process orders multiple times each day, and it will be able to scale up on the Demandware platform to handle greater capacity during peak shopping periods, Sanrio says.

 

 

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