NEW YORK, NY, September 6, 2006 – ID Society, an award-winning strategic, interactive design and marketing agency, today announced the launch of www.walkersus.com, the official U.S. e-commerce site for Walkers Shortbread, maker of the finest shortbread in the world. The redesigned site dynamically showcases the wide variety of Walkers products and aims to introduce the brand to the growing market of online food shoppers.
WalkersUS.com implements the distinct tartan plaid packaging throughout to reinforce the brand image. Its easy navigation platform enables consumers to purchase any number of products including the traditional shortbread, cookies, oatcakes, snack packs, meringues, and gift tins. The site features a smooth transition from the U.S. site to the corporate site, where additional information on the company is available.
“WalkersUS.com strikes a balance between the needs of a competitive e-commerce site and the rich history of the Walkers brand,” said Philip Colicchio, Director of Project Management, ID Society. “By blending this tradition with a modern feel, IDS is able to bring consumers a luxury shopping experience.”
ID Society built the site using open-source software in order to facilitate growth, accommodate a variety of online promotions, as well as tie in to traditional advertising efforts. The site engages visitors with tradition and history without distracting them from their purchases. Customers can sign up to receive email communications from the brand in order to strengthen that relationship.
“Walkers Shortbread has had e-commerce in the U.S. for years, proving ahead of their time that food products can sell online,” added Mr. Colicchio. “We are helping Walkers take their online sales to the next level by blending technology, creative design, and information architecture that provides multiple points to purchase, all with simplicity and convenience.”
“The redesigned site is a major step in growing our online presence in the U.S.,” said Karen Riley, Corporate Sales & Marketing Manager, Walkers Shortbread, Inc. “ID Society has developed a site that retains the luxury and tradition of the brand, that we believe will generate significant online revenues for Walkers Shortbread. Importantly we are offering this as a service to our consumers who cannot find their favorites in stores. It provides an excellent complement to our Bricks and Mortar customers rather than compete with them.”
ID Society is the interactive agency of record for Walkers Shortbread in the United States. They are one of the latest additions to ID Society’s growing list of consumer product clients that include L’Oreal, Hills Bros. and Hard Candy.
About ID Society
Founded in 1998, ID Society is an interactive design and marketing agency whose clients have included Diageo, L’Oreal, the Baltimore Ravens, Scott Kay Jewelers, Wyndham Resorts and Hotels and Fred Alger Management. With strategic thinking and award-winning creative, ID Society builds online programs that acquire new customers and engage viewers with exciting and relevant content that increase brand value. For more information, visit www.idsociety.com.
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CONTACT:
Karen Pineman/Joseph Vasquez
G.S. Schwartz & Co. Inc.
(212) 725-4500
kpineman@schwartz.com
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