September 6, 2006, 12:00 AM

Redcats drops Lerner brand in favor of metrostyleä

Redcats USA has changed the name of Lerner Catalog, one of its biggest brands, to metrostyleä. It decided to make the switch to metrostyleä, an established brand within the Lerner Catalog, to build a stronger brand name.

Redcats USA has changed the name of Lerner Catalog, one of its biggest brands, to metrostyleä.

The multi-channel apparel retailer’s licensing agreement for the Lerner Catalog name came to an end earlier this year. It decided to make the switch to metrostyleä, an established brand within the Lerner Catalog, to build a stronger brand name based on metrostyleä’s fashionable clothing for urban women, the company says.

The company has transformed the Lerner Catalog e-commerce site to Metrostyle.com, enhancing site functionality and content with high-resolution images, zoom features, web-only special offers and fashion trend reports.

The transition to metrostyleä will continue for the remainder of 2006, taking over in the company’s catalogs and marketing materials. Redcats USA is No. 28 in the Internet Retailer Top 500 Guide to Retail Web Sites.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement