August 29, 2006, 12:00 AM

Mediaplex and EyeWonder offer integrated ad serving and rich media services

Rich media provider EyeWonder and Mediaplex are jointly offering integrated ad serving, rich media and video products and services.

Rich media provider EyeWonder Inc. and Mediaplex, ValueClick Inc.’s technology division, are offering integrated ad serving, rich media and video products and services under an agreement announced today by the two companies.

The agreement gives Mediaplex customers direct access to EyeWonder’s suite of advanced rich media and video ad products, including expandable and floating advertising for rich media and video.

A key element of the relationship is that it provides standard and advanced rich media and video campaign metrics alongside display, e-mail, and paid and natural search ad campaign metrics through a single system, says Sean Quick, senior director of product management at Mediaplex, ValueClick’s technology division. It is one of the first tools to combine rich media metrics and other online ad campaign metrics in a single package.

“This new relationship is a unique combination of the industry’s most comprehensive online ad server technology and the Internet’s leading rich media and video ad products, reporting and services,” says Tom Vadnais, president of ValueClick Inc. (U.S.) and general manager of Mediaplex and Commission Junction. “We searched the market extensively for a single provider of rich media with a strong service offering so that we could bring the most cost-effective services to our clients along with the most innovative technology.”

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