JVC Site on CyberScholar®.com Training Portal Focuses on New Product Launches
CULVER CITY, California, August 29, 2006 – JVC Company of America, a leading developer and manufacturer of audio and video products, tapped top retail marketing solutions agency Creative Channel Services, LLC (CCS) to develop and manage a custom online training site on its products for retailers and retail sales professionals. Launched August 1 on CCS’ CyberScholar®.com, the #1 resource for consumer electronics sales training, the new JVC site provides in-depth product information on the JVC Everio camcorder and other products, and offers prize incentives to industry sales professionals nationwide who complete the training.
“The new JVC training site on CyberScholar.com helps ensure that customers coming into authorized JVC dealers are met by knowledgeable retail salespeople who can speak with confidence about JVC products,” said Andy Restivo, president of CCS. “This will improve each sales associate’s ability to match JVC products with customer needs and enhance the overall shopping experience.”
“Our primary goal in establishing online training with CCS and CyberScholar.com is to make sure that our retail partners always have the most up-to-date information about our product line,” said Karl Bearnarth, Senior VP, Marketing at JVC. “Online training allows us to update training modules within days of new product launches and to have updates available to all of our retailers simultaneously. Although we have just recently launched the program, participation is very strong.”
The JVC training site on CyberScholar.com can be reached by clicking http://www.cyberscholar.com or direct at http://www.cyberscholar.com/jvc. To qualify for prize incentives, users must first login or register at CyberScholar.com.
About JVC Company of America (http://www.jvc.com)
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, VCRs, D-VHS recorders, DVD players and recorders, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at http://www.jvc.com or call 800-526-5308.
About CyberScholar.com (http://www.cyberscholar.com)
CyberScholar.com, the #1 online training destination for consumer electronics salespeople throughout North America, is the flagship site within the CyberScholar Learning Network, which reaches over 110,000 retail professionals who assist up to 1,500,000 consumers each day. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prizes, earn product certifications, and take part in sales incentive (SPIFF), accommodation and vendor discount programs.
About Creative Channel Services, LLC (http://www.creativechannel.com)
Creative Channel Services (CCS) is an integrated retail marketing services agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS offers custom field sales and marketing support, retail training development, e-learning content management, interactive services, promotional marketing and related services. Founded in 1995 and headquartered in Culver City, California, CCS is a subsidiary of Omnicom Group Inc. (NYSE: OMC), a leading global advertising, marketing and corporate communications company.
For more information, contact:
Mark Boeder, Senior Marketing Manager
Creative Channel Services
310-665-9900, ext. 245
General Manager, Corporate Communications
JVC Company of America