August 25, 2006, 12:00 AM

Best Buy takes its store staff experts online in live chat sessions

Targeted to back-to-school shopping, Best Buy is giving shoppers the opportunity starting Sunday to engage in live chat with store personnel on technology questions. Best Buy will host three 30-minute chat sessions at AskaBlueShirt.com.

 

Best Buy Co. Inc. is taking its knowledgeable store staff online. Targeted to back-to-school shopping, Best Buy is giving shoppers the opportunity starting Sunday to engage in live chat with store personnel on technology questions. Best Buy will host three 30-minute chat sessions at AskaBlueShirt.com, playing off store personnel’s uniform shirts.

The sessions will take place Sunday at 8 p.m. Eastern time, Tuesday at 9 p.m. and Thursday at 1 p.m..

Transcripts of completed sessions will be posted at the site.

Best Buy is hoping to tap into the National Retail Federation-estimated $10.5 billion that parents and teens spend back-to-school technology. “Technology needs for students differ by grade level and age,” Best Buy says. “Understanding what cell phone features are appropriate for different age students, which kind of laptop is best for high school vs. college students, and even what mp3 player technology might be better for older students can be confusing to both parents and teens.”

 

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