Advanced Search Optimization Capabilities Spur Growth for This Leading Parts e-retailer
NEW YORK--Aug. 15, 2006--PartStore.com, a leading national e-retailer of replacement parts and accessories, today announced significant revenue gains resulting from its recent partnership with YourAmigo, a leader in intelligent and scalable search engine visibility and optimization services.
PartStore.com, which was recently listed among Internet Retailers Top 500 e-retailers for 2005, provides more than 7 million replacement parts and accessories for consumer electronics, appliances, computers and wireless products. Even with its current revenue growth--a healthy 300% growth over the past 2 years--PartStore.com recognized the need to better optimize organic search results in order to capitalize on market opportunity. After extensive vendor evaluation, PartStore selected YourAmigo as a strategic partner to help achieve enhanced search visibility and top rankings.
Most search engines use spiders to discover and index pages on a website, however, some pages and content are often invisible to these search engines. YourAmigo, an industry leader in search engine optimization, has a unique technology that solves invisibility and natural search engine optimization challenges. Their proprietary solution, Spider Linker, creates alternate paths for search engine spiders, and optimizes content which results in higher rankings and more highly-qualified traffic.
PartStore, which deployed Spider Linker in June, has seen online revenue increase by 5% in the short two months since signing on with YourAmigo. "We are very pleased with the results that we`ve seen using Spider Linker," said Jack Matarasso, Director, E-Commerce for PartStore.com. "With over 7 million parts and accessories in our database, the spiders weren`t seeing everything. Spider Linker has helped us organize our product pages so our content is visible to a greater number of customers."
"We are thrilled to be working with PartStore.com and creating search engine solutions, together with leading-edge optimization, which are reaping rewards already," added Gary Smith, Vice President Global Sales, YourAmigo. "Today`s e-commerce environment is very competitive, so combining our search engine technology and expertise in search optimization services with PartStore`s extensive parts and accessories selection is a strategic move that benefits both businesses."
With much of their product line yet to be included in the YourAmigo program -- only a fraction of their products are benefiting from Spider Linker today -- PartStore.com looks forward to continued revenue growth from additional optimization and ongoing technology innovations from YourAmigo.
About PartStore.com
A leading provider of electronic, appliance, computer and wireless replacement parts and accessories, PartStore.com has over 7 million parts and accessories in its Master Parts Catalog. The company delivers on its promise of a superior customer experience through live personal assistance, real-time order tracking, easy returns and the largest selection of parts available anywhere. To view their extensive parts and accessory selection, please go to www.partstore.com.
About YourAmigo
Sony, Reebok, Cox Media, HSN (Catalog Services), PartStore.com and Pricerunner, amongst many others, use YourAmigo`s cutting-edge search engine solutions, including scalable search engine optimization, content analysis and automated content creation. YourAmigo also creates and manages optimized trusted feeds into Yahoo`s search network, Froogle, Shopping Portals and Affiliate Networks. For more information, please visit www.youramigo.com or call 917.837.2374
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