August 23, 2006, 12:00 AM

Customized products e-retailer offers technology to other sites

Zazzle.com has launched a new program that represents an overarching effort to expand its business by enabling customized product creation on third-party web sites.

Customized products e-retailer Zazzle.com Inc. has launched a new program that represents an overarching effort to expand its business by enabling customized product creation on third-party web sites. It will provide its in-house customization tools and technologies to other sites, enabling those sites’ visitors to craft and purchase varying items via Zazzle.com.

Interfacing with the company’s Zazzle Product Engine technology, the Zazzle Create-a-Product API offers third-party web sites a one-click way to turn digital content, such as images, designs, photos and text, into custom products such as t-shirts, mugs, posters and cards.

By offering a referral fee on all sales generated through the Zazzle Create-a-Product API, the company is providing a new monetization opportunity for web sites with digital content. Any web site owner, blogger or Web 2.0 company with photos, designs, artwork and/or text can generate revenue by turning their digital content into physical merchandise.

Zazzle.com is No. 269 in the Internet Retailer Top 500 Guide to Retail Web Sites.

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