August 16, 2006, 12:00 AM

Big online retailers score better consistency rankings in July

The largest web retailers did a better job of delivering a consistent web performance in July, says Gomez Inc. 30 retailers achieved a July consistency rating of excellent compared to 11 with “good,” 7 with “fair” and 2 with “poor.”

Mark Brohan

Research Director

The largest web retailers did a better job of delivering a consistent web performance in July, says Gomez Inc.

30 retailers achieved a consistency rating of excellent in July, compared to 11 with “good,” 7 with “fair” and two with “poor.”

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.

The variability of response time is key and the amount of time a site is accessible is crucial to achieving a top ranking, Gomez says.

Top 50 Web Site Consistency Benchmark
June 1, 2006 - June 30, 2006
Retailer

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