The National Football League last month launched a newly redesigned and enhanced version of its online store, NFLShop.com. The NFL, No. 130 in the Internet Retailer Top 500 Guide to Retail Web Sites, has used a multi-channel approach to market the enhanced site, mailing 2.5 million catalogs to coincide with the launch.
“The site is clean, but includes many elements that provide our consumers with some of the bells and whistles they enjoy,” a company spokesman says. The association took four months to develop the site, using technology from GSI Commerce Inc. GSI Commerce is providing technology, fulfillment, customer service, merchandising and marketing services and will oversee the NFL’s direct-to-consumer sales of licensed NFL merchandise.
New features on NFLShop.com include: