Leading Interactive Media Company Makes Internal Technology Available To All Advertisers
San Jose, California (SES Booth # 514) - August 08, 2006 - Findology Interactive Media, Inc., a leading provider of customizable online marketing products and services, today announced the availability of FRAUD ID, a stand-alone product that alerts online advertisers of potential fraudulent clicks to their pay-per-click ads. The advanced product is a proven technology, originally built for the company`s internal infrastructure that is now available as a customizable service for all advertisers. FRAUD ID differs from other industry offerings, in that it tracks, reports and identifies potential fraud for individual advertisers and agencies across all of their online advertising channels, eliminating the need to work with multiple vendors.
In the pay-per-click (PPC) business model, online advertisers pay the web site publishers that display their ads, for every click their ads receive. Click fraud is defined as illicit clicks on these displayed ads. Industry studies have estimated that up to 30 percent of clicks are fraudulent - costing online advertisers billions of dollars in revenue.
"Click fraud has the potential to destroy the trust between advertisers and publisher networks. Findology understands that we have to make ourselves as valuable to our advertisers as they are to us," said Jon Waterman, CEO, Findology Interactive Media. "We establish one-to-one relationships with our advertisers to earn their trust, and work tirelessly to keep our technology ahead of issues like click fraud to ensure that we maintain this trust and protect their advertising dollars."
FRAUD ID enables advertisers to effectively combat click fraud by tracking, identifying and reporting click information from the beginning of a click to the actual visitor landing on the advertiser`s website. Findology closely monitors its PPC network to identify publishers with high rates of potential click fraud and automatically discount illegitimate clicks before billing occurs. The FRAUD ID system utilizes this same technology and is one of the only products available that provides clients with a tracking tool to record the data needed to recoup revenue lost to fraudulent clicks across all of their advertising channels.
Current Findology advertising clients are already beginning to take advantage of the FRAUD ID service. The service is available to new clients for a flat fee or as part of a Findology pay-per-click account. More information can be found at www.findology.com. Additionally, Findology`s complete portfolio of interactive marketing solutions will be showcased at Booth #514 August 7-10 during this year`s Search Engine Strategies (SES) Conference and Expo at the San Jose McEnery Convention Center in San Jose, CA.
About Findology Interactive Media:
Findology Interactive Media, Inc. is a leading provider of customizable online marketing products and services. Findology`s flexible solutions enable publishers to maximize site revenue through targeted advertising inventory and innovative search technology, while its advertising team ensures client results by optimizing traffic, increasing return on investment and identifying fraud. Founded in 2000, Findology`s network of premium publishers generates billions of monthly impressions. For more information, please visit www.findology.com.
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