Integrated Solution Will Create a New Standard in Merchandising and Personalization for the On Demand eCommerce Market
TORONTO, OSLO, Norway and Needham, MA -7 August 2006 - Truition, a leading provider of on-demand eCommerce solutions and Fast Search & Transfer™ (OSEAX:FAST.OL) (FAST™), the leading developer of enterprise search technologies and solutions, today announced an OEM partnership to integrate FAST ImPulse™ technology with Truition’s CMS eCommerce platform. As a result of this agreement, online retailers will have access to an eCommerce platform that provides a more intimate connection between merchandiser and consumer.
Online retailers are demanding a full-service platform for eCommerce, and requiring solutions that outsource many of the IT functions. By integrating FAST ImPulse with Truition’s on demand eCommerce platform, Truition’s customers will now have a solution to more effectively convert browsers to buyers and deepen customer loyalty. In addition to best-in-class search capabilities, Truition and FAST will provide advanced merchandising, personalization, multi-channel search capabilities, customer support and user-generated-content acquisition. Ultimately, the ImPulse-enabled Truition solution enables customers to truly differentiate their retail and eCommerce offerings.
Specifically, the combination of FAST Impulse technology and Truition’s CMS eCommerce platform will provide Truition clients with the ability to:
• Enhance each consumer’s visit with a customized search experience.
• Cross-sell products based on individual consumer profiles.
• Insert relevant products and spotlight content in real time.
• Monitor user search to discover trends.
• Convert browsers to buyers by providing enriched, clean data.
Truition`s Commerce Management System (CMS) is a flexible eCommerce technology platform that is offered as a service. Engineered from the ground up to be enterprise-class and delivered on demand, CMS is a highly customizable system that facilitates all elements of the online sales cycle. By combining turnkey technology with the simplicity of on demand service delivery, Truition enables retailers to outsource core elements of their e-commerce operations and grow online revenues.
“FAST is the market leader in enterprise search and merchandising, and their sophisticated technology is used by some of the largest and most recognizable brands around the world,” said Butch Langlois, CEO of Truition. “Our goal is to leverage the power of the on demand model to deliver the most advanced and comprehensive eCommerce solutions available. By teaming with organization’s like FAST, we can integrate unparalleled functionality into our CMS platform and empower our online retail clients to fine tune their eCommerce strategy to maximize revenues and ensure customer retention.”
“Scaleable and accurate search solutions have been proven to be a critical enabler for eCommerce offerings and Truition’s customer focus and market approach is a perfect complement to FAST’s business model,” stated Ali I. Riaz, president of FAST. This relationship further validates our belief that multiple application markets can leverage the value of enterprise-class embedded search capabilities. FAST continues to drive the convergence of search within multiple markets and remains the leading enterprise search vendor of choice for the OEM channel.”
FAST Impulse will be made available to Truition’s online stores, auction and marketplace customers in both North America and Europe.
About Truition
Founded in 1998, Truition is a leading provider of on-demand eCommerce solutions. Truition provides its enterprise and mid-market client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. Additional information on Truition is available at www.truition.com.
About FAST
FAST is the leading developer of enterprise search technologies and solutions that are behind the scenes at the world’s best known companies with the most demanding search problems. FAST’s flexible and scalable enterprise search platform (FAST ESP) elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FAST’s solutions are used by more than 2,600 global customers and partners, including America Online (AOL), Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Computer Associates, Dell, EMC Documentum, Factiva, Fidelity Investments, Findexa, IBM, Knight Ridder, LexisNexis, Merrill Lynch, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the ticker symbol `FAST` on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East and Africa. For further information about FAST, please visit www.fastsearch.com.
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