In its second-largest acquisition, Amazon buys the company for $970 million.
Kanoodle, which specializes in content-targeted and search-based online advertising, has recast itself under the Seevast name while also acquiring domain name services provider Moniker.com, it said today.
Kanoodle, a marketing firm specializing in content-targeted and search-based online advertising, has recast itself under the Seevast name while also acquiring domain name services provider Moniker.com, it said today.
New York-based Seevast will oversee three operating units: Pulse 360, which will handle content-targeted advertising through a network of sites including MSNBC.com, NASCAR.com and Autobytel.com; Kanoodle, which will focus on search-targeted advertising; and Moniker.com, whose services for clients such as Major League Baseball, Lionsgate Films and Yahoo Inc. include registering, managing and auctioning domain names.
The company’s strategy is to provide a comprehensive range of online marketing and brand-building services, says CEO Lance Podell.
"As online marketing continues to change and expand, and domain names are now considered valuable assets, Seevast`s structure will allow our three operating units to have a sharper, tighter focus on enhancing services for our customers and give us a platform for future growth," Podell says. "While Moniker.com will continue to operate independently, this addition demonstrates our mission to operate innovative web marketing businesses that drive sales, build brands and increase the value of the core assets for our clients."
Moniker.com’s senior management, including CEO Monte Cahn and president Eric Harrington, will retain their same positions, the company says.