Unprecedented customer demand for WebTrends expertise makes full service consulting practice more than twice the size of other vendors
PORTLAND, Ore - August 2, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management (MPM) solutions, today announced that its Client Services business has achieved record-breaking performance levels with 57% year-over-year growth in Q2 2006, increasing its lead over other vendor alternatives by more than two times based on the latest public financial information. WebTrends has domain expertise serving more than 20 industry verticals ranging from financial services to retail, media to consumer packaged goods, and travel to technology.
Forrester Research recognized WebTrends for having "the broadest vertical coverage in the industry" ("WebTrends 7 Rules The Web Analytics Market", Forrester Research, January 2006).
A leading driver of this growth is WebTrends unique full service approach to align business and operational processes across development and business teams in an organization, rolling up a customer`s strategic initiatives into Key Performance Indicators (KPIs) and business scorecards. Leading companies recently taking advantage of WebTrends strategic business analysis services include: Carnival Cruise Lines, The Coca Cola Company, E*TRADE FINANCIAL, Fujitsu, HSBC, Internet Broadcasting, Manpower Inc., Mattel Inc., Microsoft Corp., Monster Worldwide and Ticketmaster.
"As a leading financial organization, our web site handles a tremendous amount of customer activity and we leverage WebTrends analytics across all of our sites, both internal and external, to streamline and improve visitors` online experiences through analysis of anonymous visitor behavior," said Teresa Gess, web analytics manager, US Bancorp. "We use WebTrends because they are able to work closely with us, addressing requirements unique to the financial services industry and creating key performance metrics unique to our business, with flexible technology such as powerful custom reports and a comprehensive conversion analysis methodology that enables us to deliver on our goals."
"As investments in online marketing continue to reach new milestones, we are making the necessary investments in technology, people and processes to share the unique wealth of expertise we have amassed as the clear market leader," said Greg Drew CEO of WebTrends. "Our goal with every customer is to understand their strategic business objectives in order to define a measurement strategy and KPIs that enable customers to clearly prove and improve their marketing results."
Under the leadership of a seasoned executive team, WebTrends Client Services utilizes a methodology refined over the past seven years to offer industry-leading web analytics services at every stage of the customer partnership:
Rapid Deployment and Implementation: At the start of every engagement, WebTrends assigns a technical consultant and business analyst to rapidly speed up the deployment process, aligning business goals to defined KPIs and business reporting based off of best practices pertinent to their business and industry.
Resources to Drive Internal Adoption: Once implemented all users have access to the Marketing Lab Customer Center, an extensive best practice library and web-based training courses on how to use web analytics to improve marketing performance. Customers also have access to WebTrends University, the longest running education program in the industry, having created more than 7,500 WebTrends experts at over 1,800 organizations through 43 Global Training Centers and partners in 28 countries throughout the world.
Business Performance Optimization: In addition to providing well-defined best practices on topics such as conversion performance and KPIs, WebTrends has also created the Marketing Experts Group. Drawing from a wide range of backgrounds including online marketing, user experience strategy, customer behavior analysis, and conversion optimization, the group has generated millions of dollars in ROI for a wide variety of industries, including financial services, retail, travel, consumer packaged goods, media and more.
For more details on the full spectrum of WebTrends full service model, please visit: www.webtrends.com/services.aspx
About WebTrends Inc.
As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.
WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.