July 28, 2006, 12:00 AM

Shopzilla posts largest increase in traffic in June among top shopping site

The Shopzilla.com network had the largest increase in traffic among the top 10 online shopping sites in June, with visits rising 36% to 16.1 million from 11.8 million a year earlier, Nielsen/NetRatings says.

The Shopzilla.com network had the largest increase in traffic among the top 10 online shopping sites in June, with visits rising 36% to 16.1 million from 11.8 million a year earlier, according to Nielsen/NetRatings.

Target experienced the second largest increase in June, with visits rising 30% to 18.9 million from 14.5 million a year earlier; followed by Ticketmaster, up 27% to 13 million from 10.2 million; Wal-Mart Stores, up 17% to 18.1 million from 15.5 million; eBay, up 14% to 58 million from 51.1 million; Dell, up 12% to 17.3 million from 15.4 million; Amazon, up 9% to 38.3 million from 35.1 million; Shopping.com Network, up 7% to 15.9 million from 14.8 million; and Travelocity, up 4% to 14.8 million from 14.2 million.

At Expedia.com, visits dropped 18% to 15.2 million from 18.6 million.

The top site in number of visits was eBay, followed by Amazon, Target, Wal-Mart, Dell, Shopzilla.com, Shopping.com, Expedia, Travelocity and Ticketmaster.

Also in June, Cadbury Schweppes had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:

Cadbury Schweppes, 498.0
Limited Brands Inc., 412.7
Nestle USA Inc., 390.5
Hydroderm Beverly Hills, 286.1
PepsiCo Inc., 264.6
The Coca-Cola Co., 261.0
The Procter & Gamble Co., 155.6
adidas-Salomon AG, 153.3
The New York Times Co., 134.1
Altria Group Inc., 126.6

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