Open flexible web analytics provides an integrated view of customer behavior, unifying marketing information across online and offline channels
Waltham, MA - June 28, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the shipment of Affinium NetInsight, a robust, enterprise-level web analytics solution. The most open and flexible web analytics solution to date, Affinium NetInsight enables cross-channel information integration - giving marketing professionals comprehensive insight into their customers’ buying behavior to improve decision-making and drive more effective customer interactions.
“Organizations remain challenged by Internet channel data and activity that is siloed, incomplete or inflexible, limiting the ability to use that data to better serve customers and make smarter decisions,” said Yuchun Lee, co-founder and CEO, Unica Corporation. “With the addition of Affinium NetInsight to Unica’s suite of EMM solutions, marketers can now easily integrate web data with offline customer information, and immediately act upon that information with more targeted and effective customer interactions across channels.”
The use of Affinium NetInsight in conjunction with other modules in Unica’s Affinium suite enables marketers to automate precision marketing. Marketers will be able to capture web behavior and seamlessly use that data in conjunction with other cross-channel information to interact more knowledgeably with customers across touch points - improving customer value and bottom-line results. For example, marketers can seamlessly automate an end-to-end process for capturing web inquiries and delivering enriched, qualified leads to sales people and partner networks; tie offline purchases to search engine marketing to improve measurement and media buying; and automatically deliver personalized email communications, based on a customer’s online behavior, to increase customer conversions. Unica is the only vendor to provide this complete capability for enterprise marketing management, offering the time and cost-saving benefits of web analytics integrated with cross-channel campaign management, an open and extensible data architecture, and J2EE standards.
Key differentiators and benefits of the Affinium NetInsight solution include:
• An open, extensible data architecture facilitates direct integration of web analytics data with other channel and customer data, business intelligence (BI) solutions, and any other ODBC-compliant application without requiring additional APIs or adaptors;
• On premise or on demand options, with the ability to use page tags, log files or any combination of the two, deliver greater flexibility and faster deployment;
• Unique “drag and drop” capability allows business users to create their own reports and improve speed to market;
• Drill-anywhere, trend-anything capabilities across all reports, dashboards and KPIs ensure detailed data, down to specific web visits, is accessible for deeper insight and informed decisions.
Affinium NetInsight is now available. For more information, please visit www.unica.com or contact Unica at 1.877.864.2261.
About Unica
Unica® Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium® software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica`s customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands` End, Nordstrom, Reader`s Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.
Copyright 2006. Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This is a “safe harbor” statement under the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained in this press release are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for our software; failure to develop new software products or enhance existing products; failure to retain key staff; the failure to maintain historical maintenance renewal rates; and the failure to properly protect our proprietary rights and intellectual property; other products are introduced that offer a more open and flexible solution than Affinium NetInsight; the possibility that the product deployment will not be successful, on time, significantly enhance the user’s Internet experience, streamline analysis and improve decision-making or handle user volumes; that on-demand solutions will not be available to customers in the future or that customer transitions to such solution will not be seamless; that all of the proposed functionality will not be available in the future or included in the final version of the programs. These and other factors, including the factors set forth under the caption “Risk Factors” in Unica’s prior filings with the Securities and Exchange Commission, could cause Unica`s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
Laura Hindermann
Greenough Communications
617-275-6519
lhindermann@greenoughcom.com
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