YesAsia.com is launching a new web site to help the company morph into a global mass merchandise online retailer and gain market share in the apparel segment.
The company, No. 339 in the Internet Retailer Top 500 Guide to Retail Web Sites, on July 20 launched YesStyle.com, which offers a range of apparel, shoes, bags, fine jewelry, accessories and other items to women ages 18 to 35. “YesStyle.com is the first online retailer in Asia to globally distribute a range of lifestyle and fashion items from the region,” contends YesAsia CEO Joshua Lau. “The site features a variety of designer brands and items from Asia selected by our experienced merchandising team.”
YesAsia, a Hong Kong-based online retailer of Asian entertainment products such as CDs, DVDs, games and books, has been selling in the U.S. and throughout Asia since the late 1990s. The company today is gaining customers in other regions. YesAsia is diversifying and adding the new e-commerce site in large part because it has more than 700,000 customers in 150 countries. “YesStyle.com will be the best platform for designers in Asia to connect with overseas customers,” Lau says.
To attract customers, YesStyle.com is offering a $5 discount to shoppers who register with the site and free international express shipping on orders that total more than $200. YesStyle.com also features an international currency converter, advanced search features and an inventory of about 10,000 SKUs. “The target audience of YesStyle.com initially will be Asian females around the globe,” Lau says.