July 24, 2006, 12:00 AM

Video sharing site YouTube continues its phenomenal growth

Unique visitors at YouTube.com grew 297% from January to June, making it the fastest growing of the Top 25 sites, Nielsen/NetRatings reports. In the week ending July 16, unique traffic grew 75% over the week before, reaching 12.8 million.

Video sharing site YouTube.com continues its phenomenal growth, with unique visitors growing 297% from January to June, Nielsen/NetRatings reports. That growth makes YouTube the fastest growing of the Top 25 web sites, Nielsen/NetRatings reports.

In one week in July (week ending July 16), unique traffic grew 75% over the week before, reaching 12.8 million unique visitors from 7.3 million in the previous week.

YouTube is part of the phenomenon of social networking, sites that bring users together to share common interests. Online retailers and marketers have been seeking ways to harness the power of social networks for marketing purposes.

YouTube’s unique monthly audience grew to 19.6 million in June from 4.9 million in January. The number of pages viewed grew even faster, increasing 515%, from 11.8 million in January to 72.4 million in June. Average time spent on the site grew 64% from 17 minutes 22 seconds to 27 minutes 58 seconds.

Men are 20% more likely to visit YouTube than women, with unique audience composition indexes of 113 and 88. 100 represents the average web site audience composition. The 12-to-17-year-old group has the highest representation on the site, with an index of 142.

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