July 24, 2006, 12:00 AM

Former Best Buy exec joins PetSmart as CMO

Mary Miller, a former vice president at Best Buy, today joins PetSmart Inc. as senior vice president and chief marketing officer. She will oversee the company’s overall marketing efforts, including Internet marketing.

Mary Miller, former vice president of strategic marketing services for Best Buy, today joins PetSmart Inc. as senior vice president and chief marketing officer. She will provide strategic, hands-on direction to the company’s overall marketing, including Internet marketing, brand stewardship and loyalty marketing. She also previously served as business team leader and director of Pillsbury Co.’s refrigerated baked goods product line.

In addition, Erica Thompson, formerly vice president of marketing at Tweeter Home Entertainment, is joining PetSmart July 31 as vice president of customer relationship marketing, reporting directly to Miller. Thompson also previously held the position of vice president of customer relationship marketing for New York & Co. (formerly Lerner Stores) and Home Shopping Network.

“Mary and Erica bring to us depth of knowledge and experience in customer loyalty and brand marketing, and a fresh perspective to our overall marketing effort,” said Phil Francis, chairman and CEO, PetSmart.

PetSmart is No. 156 in the Internet Retailer Top 500 Guide to Retail Web Sites.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Melanie Lee / Mobile Commerce

Alibaba adds fingerprint security to its mobile payment app

Consumers with a new Huawei smartphone equipped with a fingerprint reader will be able to ...

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

Advertisement