July 19, 2006, 12:00 AM

Retailer driven to help customers pay less

NASCAR.com Superstore, with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club access to 160,000 national and local discounts.

Mark Brohan

Research Director

The National Association for Stock Car Auto Racing Inc., with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club online access to more than 160,000 national and local discounts. The discounts include up to 50% off on retail products, amusement park tickets, restaurant checks, movie tickets and more.

Webloyalty Inc., an interactive marketing services company, and Stoneacre Inc., a developer of affinity and customer loyalty programs and operator of two programs under exclusive license from NASCAR, have created the new program, available only on the NASCAR Members Club web site, ONMC.com.

On another front, Webloyalty has partially redesigned the club web site, making it easier to navigate and simple to access the new discount benefits, NASCAR says.

NASCAR.com Superstore, No. 116 in the Internet Retailer Top 500 Guide to Retail Web Sites, drove web sales in 2005 14.3% up to $69.6 million compared with $61 million in 2004, according to Internet Retailer estimates.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement