July 19, 2006, 12:00 AM

Retailer driven to help customers pay less

NASCAR.com Superstore, with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club access to 160,000 national and local discounts.

The National Association for Stock Car Auto Racing Inc., with two web technology and services vendors, has created a benefits program that offers members of the NASCAR Members Club online access to more than 160,000 national and local discounts. The discounts include up to 50% off on retail products, amusement park tickets, restaurant checks, movie tickets and more.

Webloyalty Inc., an interactive marketing services company, and Stoneacre Inc., a developer of affinity and customer loyalty programs and operator of two programs under exclusive license from NASCAR, have created the new program, available only on the NASCAR Members Club web site, ONMC.com.

On another front, Webloyalty has partially redesigned the club web site, making it easier to navigate and simple to access the new discount benefits, NASCAR says.

NASCAR.com Superstore, No. 116 in the Internet Retailer Top 500 Guide to Retail Web Sites, drove web sales in 2005 14.3% up to $69.6 million compared with $61 million in 2004, according to Internet Retailer estimates.

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