July 17, 2006, 12:00 AM

Movielink, Sonic to let consumers burn downloaded movies to DVDs

In a new twist on using the web to distribute movies, Movielink and Sonic Solutions said they are cooperating on a service that will let consumers download movies and burn them to recordable discs for playback on DVD players.

Paul Demery

Managing Editor, B2B E-commerce

In a new twist on using the web to distribute movies, Movielink LLC and Sonic Solutions said they are cooperating on a service that will let consumers download movies and burn them to recordable discs for playback on DVD players.

Movielink, a joint venture of major movie production companies including MGM and Paramount Pictures, for years has offered movies that its customers can download from Movielink.com and save to their computers for viewing either on their computer or a TV connected to it. It generally charges 99 cents for rented movies that must be viewed within a 24-hour period under digital rights management, or $8.99 for purchased movies that can sit permanently on a customer’s computer.

The new service offered with Sonic Solutions will use Sonic’s DVD-on-Demand technology, which supports the transfer of downloaded movie content from a computer onto a disc, where the movie can be stored permanently and viewed on a TV through a DVD player. Movielink will license the Sonic technology to permit use by its customers; Sonic will also include the Movielink Service within its Roxio CinePlayer and other software applications that sold through retailers.

"We are anticipating an industry resolution to establish rules for converting secure Internet-delivered Movielink downloads into a secure format compatible with DVD players in the market today," said Jim Ramo, CEO, Movielink. "This gives consumers a more flexible product while providing copyright holders with adequate protection of their content. Our relationship with Sonic is a critical advancement and will enhance the value of our service, along with the capabilities already available, by allowing customers to burn and play back movies on standard DVD players."

Jim Taylor, senior vice president and general manager of Sonic’s Advanced Technology Group, said the new offering is supported by an installed U.S. based of more than 100 million DVD players. "By working with Movielink, the leader in broadband movie downloading, and allowing users to download, purchase and burn movies to DVDs, we are combining the flexibility and convenience of Internet video distribution with the permanency and portability of the DVD video format."

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