July 13, 2006, 12:00 AM

87% of consumers research products online, buy offline

87% of consumers research products online before buying them in person or in a store, BIGresearch reports.

Paul Demery

Managing Editor, B2B E-commerce

87% of consumers research products online before buying them in person or in a store, according to BIGresearch’s June Consumer Intentions and Actions Survey.

Of those consumers who research products online, 58% made less than $50,000 per year. That income group reported electronics, apparel and medicines/vitamins as the top three products they researched online and then bought in person.

For consumers in the $50,000-plus income range, electronics, home improvement items and appliances were the products most often researched online and bought in person, the survey found.

Consumers surveyed cited Google.com as the top web site used first for product research, followed by Yahoo.com, Amazon.com, eBay.com, and Wal-Mart.com. Among consumers with annual incomes of $50,000-plus, 27% used Google first to do product research, compared with 20% of consumers with incomes less than $50,000.

BIGresearch based the report on the responses of 7,500 consumers ages 18 years and older.

Comments | 1 Response

  • I have an allergy to corn syrup which I found out is in Mike's Hard Lemonade so after I bought Seagram's Seacapes Variety Pack I had forgotten to check in the store for ingredients, your packaging looked so inviting, I was really surprised that you do not list your ingredients. I thought everything we bought in the grocery store needed to show ingredients. Anyway. I've sent a couple of e-mails to find out if you use any corn or potato products in your Seascapes drinks. I hope I get an answer. Why don't you show ingredients? Also, I've never been on your site before but you say that someone else is using my e-mail address and username. How is that possible? Stolen identity? How can someone else have my e-mail address? Sincerely, Colleen Carbery

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...