July 12, 2006, 12:00 AM

Sales associates and customers help retail chain see the light

Prompted by input from staff and shoppers, Lamps Plus launches Lighting Collections page to show shoppers collections of complementary lighting and home décor. The page, also available on in-store kiosks, was made to respond to customer requests.

Prompted by input from its sales associates and online customers, Lamps Plus Inc. has launched a Lighting Collections web page that shows shoppers collections of complementary lighting and home décor.

The e-commerce site enhancement, also available on in-store kiosks, was made to respond to customer requests, improve merchandising and boost cross-selling, the company says. Programming was handled internally by Lamps Plus, No. 158 in the Internet Retailer Top 500 Guide to Retail Web Sites.

“The response has been enthusiastic on the part of both customers and store sales associates,” says Angela Hsu, director of Internet marketing and business development.

The retail chain reached $48 million in online sales in 2005, a 25% increase over 2004 web sales of $38.4 million, according to Internet Retailer estimates.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement