June 30, 2006, 12:00 AM

Weighing spending options

(Page 2 of 2)

Despite the technology’s complexity, online retailers also are less likely to use an outside consulting firm to help out on a major e-commerce replacement or expansion project. Of the merchants taking part in the research, only 28% plan to hire a consultant or another third party to help with a major e-commerce technology project over the next six months, while an additional 29% say they never use any outside consulting help.

Marketing remains a highly important cost center for web retailers, but they are less likely to use a third-party for managing their search programs. Only 31% of web retailers use an outside agency to help them with their paid and natural search programs, compared with 69% that don’t.

mark@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Asher Elran / E-Commerce

E-commerce and duplicate content: solutions to common problems

Google penalizes retail web sites that display the same content on multiple pages, or that ...

Advertisement