June 22, 2006, 12:00 AM

More than three-quarters of U.S. adults go online, Harris poll reports

The number of U.S. adults who go online is steadily increasing, with more than 172 million online, up 5% from 164 million in 2005, according to a Harris Interactive. That represents about 77% of U.S. adults, up from 74% in 2005.

 

The number of U.S. adults who go online is steadily increasing, with more than 172 million online, up 5% from 164 million in 2005, according to a new poll from Harris Interactive. That represents about 77% of U.S. adults, up from 74% in 2005.

When Harris first began tracking Internet use in 1995, only 9% of adults reported they went online.

Harris based its estimates on a telephone survey of 2,032 U.S. adults in February and April.

The proportion of U.S. adults going online at home rose to 70%, up from 66% in 2005 and 55% in 2002. However, the number of those going online at work is relatively unchanged at 35%, down from 36% last year but up from 30% in 2002.

Adults who are online at locations other than their homes or work remains steady at 22%, compared with 21% in 2005 and 19% in 2002.

As Internet penetration increases, the demographic profile of Internet users is continuing to look more like the nation as a whole, Harris said. 8% of those online are ages 65 or over, compared to 16% of all U.S. adults who are 65 or older; 39% did not go to college, compared to 47% of all adults; and 14% have incomes less than $25,000, compared to 19% of all adults.

The average time spent online per week-9 hours-was unchanged from 2005, according to the poll.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement