-More Than 265 Wine Brands Now Using IBG’s E-commerce Solution-
Napa, Calif., June 19, 2006-Inertia Beverage Group (IBG) announced this week the launch of eighteen new on-line winery stores and websites powered by its REthink Engine consumer direct software. With more than 250 brands currently using the REthink Engine and more coming online soon, IBG expects to be hosting more than 300 on-line wine stores by year-end.
The eighteen newly launched winery websites and online stores using IBG’s REthink Engine include Arista Wine Cellars, Baldacci Vineyards, Black Opal, Brooks Winery, DeBurca Winery, Eden Vale Wines, Ehrhardt Estate, Etude, Halleck Vineyard, McDowell Valley Vineyards, Renteria Wines, Seghesio Family Winery, Stonegate Winery, Terra Valentine, Titus Vineyards, Tricycle Wine, Vino Con Brio, William Cole Vineyards.
A COMPLETE WINERY DIRECT TECHNOLOGY SOLUTION
IBG’s REthink Engine allows wineries to seamlessly integrate their online sales efforts, order processing, inventory management, wine club management, credit card processing, customer support and more. A web-based software platform, the REthink Engine takes wineries to the next level of online customer sales and service without any in-house hardware or software upgrades. Its unique design gives wineries the ability to manage their online content and store offerings as well as customer communications without a background in technology or website design.
“We are confident our significant growth will continue,” said IBG President Paul Mabray. “There is post-Supreme Court ruling urgency that is pushing wineries to look for comprehensive solutions to direct sales, something that IBG offers to large or small wineries alike.
Inertia Beverage Group was founded in 2002 by a group of wine industry professionals and technology innovators and veterans with the goal of revolutionizing the direct sales channel and helping the wine industry sell smarter. More information on Inertia Beverage Group, the REthink Engine and the REthink Initiative is available at http://www.inertiabev.com.
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CONTACT:
Tom Wark
Wark Communications
707-933-9313
tom@warkcommunications.com
Paul Mabray
Inertia Beverage Group
707-227-2187
paul@inertiabev.com
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