The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
RedPrairie Corp., a provider of web-based supply chain management technology, will focus more on the demand side of the supply chain with the acquisition of retail operations technology vendor BlueCube Software Inc.
RedPrairie Corp., a provider of web-based supply chain management technology, will focus more on the demand side of the supply chain with the acquisition of retail operations technology vendor BlueCube Software Inc., RedPrairie said today.
BlueCube, whose retail clients include retail chains Ann Taylor Retail Inc., Blockbuster Inc. and Tiffany & Co., provides web-based systems for connecting stores with headquarters operations and suppliers. RedPrairie, with clients including J.C. Penney Co. Inc., TJX Cos. and West Marine, will leverage BlueCube’s technology to expand the retail-specific functionality of its supply chain systems, said RedPrairie company leader John Jazwiec.
“By extending shelf level visibility and control downstream to manufacturing, we are creating a model in which a consumer purchase acts as the trigger for replenishment,” he said. “This enables retailers to transfer inventory management responsibility to suppliers to effectively reduce inventory carrying costs and cycle times."
BlueCube president Kim Eaton will continue to serve in a leadership position in RedPrairie’s Atlanta-based retail/store operations unit. The newly expanded company will have 950 employees across 21 global locations and is expected to generate revenue of $207.5 million, RedPrairie said.