June 16, 2006, 12:00 AM

Canadians spent an average of C$447 online in past six months

Online Canadians spent an average of C$447 in the past six months, with 80% making two or more online purchases, according to a new study “Multi-Channel Shopping—Canadian Style” from J.C. Williams Group.

Kurt Peters

Executive Editor

 

Online Canadians spent an average of C$447 in the past six months, with 80% making two or more online purchases, according to a new study “Multi-Channel Shopping-Canadian Style” from J.C. Williams Group.

The study also found that as many as 83% of Canadian online shoppers researched online prior to buying in-store. Online influence on offline shopping among Canadians topped 60% in the areas of appliances, furniture, home and garden, automobiles and auto accessories.

The study findings bode well for U.S. retailers, said Pat Bartlett, vice president of Canada Post’s direct marketing division.

“U.S. retailers who are considering expanding into Canada have an extraordinary opportunity to grab hold of a rapidly expanding market,” Bartlett said. “The study clearly shows that Canadians are savvy consumers whose lifestyle behavior demands multiple channels to shop and a breadth of brands to choose from.”

Canadians under 35 were more likely to be heavy online shoppers than older online shoppers, according to the study. And 55% of online shoppers are women, the study found.

Fraud also remained a leading barrier to online shopping, with 42% of Canadian offline shoppers reporting credit card concerns and 36% citing worries about private information being online as reasons for not making online purchases.

The April survey of 2,000 online Canadians was co-sponsored by Canada Post, HP Canada and Visa Canada.

 

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