Nine of the top 10 hardware manufacturer sites experienced an increase in visits in May, led by Sun Microsystems, where visits soared 236% to 3.7 million from 1.1 million a year earlier, according to Nielsen/NetRatings.
Linksys experienced the second largest increase, with visits rising 50% to 1.5 million from 1 million; followed by Epson, up 45% to 1.6 million from 1.1 million; Apple, up 42% to 35.1 million from 24.7 million; Motorola, up 25% to 1.5 million from 1.2 million; IBM, up 22% to 2.8 million from 2.3 million; Dell, up 8% to 15.5 million from 14.3 million; Hewlett Packard, up 5% to 12.5 million from 11.9 million; and Intel, up 4% to 1.42 million from 1.36 million. Gateway experienced a 12% decrease in visits to 1.5 million from 1.7 million.
Apple recorded the most visits, followed by Dell, Hewlett Packard, Sun Microsystems, IBM, Epson, Gateway, Linksys, Motorola, and Intel.
In the top 10 hardware manufacturer sites ranked by time per visit, Apple led with 1 hour, 2 minutes, and 52 seconds; followed by Cisco Systems, 24 minutes, 44 seconds; Dell, 17 minutes, 5 seconds; IBM, 15 minutes, 49 seconds; Playstation, 12 minutes, 13 seconds; Xbox, 11 minutes, 34 seconds; Hewlett Packard, 11 minutes, 4 seconds; Palm, 9 minutes, 16 seconds; Lexmark, 9 minutes, 14 seconds; and Nintendo, 8 minutes, 11 seconds.
Also in May, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:
Books, Movies & Music, 6,675.6
Electronics, 2,281.4
Flowers & Gifts, 2,259.4
Personal Care, 2,083.9
Home Improvement, 1,310.5
Auctions, 1,286.6
Apparel & Jewelry, 565.0
Domestics, 536.0
Pet Supply, 446.3
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