June 15, 2006, 12:00 AM

Retail site content crosses a new horizon with iPod videos for DIYers

Advance Auto Parts has started offering free downloads through its web site of video clinics showing instructional car repair information through Apple`s video iPod technology.

Kurt Peters

Executive Editor

 

The ways that retailers can add content to their continue to expand. The latest content offering harnesses harnesses the iPod revolution to retailing. Advance Auto Parts has started offering free downloads through its web site of video clinics showing instructional car repair information through Apple`s video iPod technology.

Automotive DIYers can find the video podcasts at the Know-How tab of AdvanceAutoParts.com, where they can launch the free podcasts subscription.

AdvanceAutoParts.com is the company’s informational web site. It sells online at PartsAmerica.com, No. 214 in the Internet Retailer Top 500 Guide to Retail Web Sites. It operates the site with several other parts retailers. Advance also operates nearly 3,000 stores.

More than 20 of Advance`s how-to video clinics are available, showing do-it-yourself mechanics how to perform maintenance procedures, from replacing brake pads to changing oil or installing shocks and struts, and include quick instructions related to a variety of automotive projects.

Advance says it will add new video clinics added monthly to iTunes.com and AdvanceAutoParts.com.

 

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