In its second-largest acquisition, Amazon buys the company for $970 million.
BlackFoot, an online marketing company, has received $2.5 million in Series A financing. BlackFoot says it will use the funds to meet growing demand for its Analytix MI and newly released Liber8or products.
BlackFoot, an online marketing company, has received $2.5 million in Series A financing from Canaan Partners and Draper Richards, with participation from private investors. BlackFoot says it will use the funds to meet growing demand for its Analytix MI and newly released Liber8or products.
BlackFoot provides web-based systems that allow marketers to combine and analyze data from online and offline marketing campaigns to measure ROI from all channels.
"This investment allows us to measure consumer behavior as they hop back and forth between the Internet and Main Street,” said Martin Wesley, CEO of BlackFoot. “With the Analytix and Liber8or platforms, marketers now have access to extremely rich data that they can’t get anywhere else, as well as a customizable tool to analyze and leverage that data to further their drive for improved marketing intelligence."
As part of this funding, BlackFoot added two investors to its board of directors: Deepak Kamra, general partner at Canaan Partners, and Howard Hartenbaum, partner at Draper Richards. Other board members are Martin Wesley and Charles Wesley, vice president, technology and consulting services of BlackFoot.