June 14, 2006, 12:00 AM

‘I Like Ike!’ And quicker delivery of more colorful signs

VictoryStore.com is launching an online sign design system with new printing capabilities later this month that it hopes will boost sales and greatly increase customer satisfaction.

Mark Brohan

Research Director

VictoryStore.com is launching an online sign design system with new printing capabilities later this month that it hopes will boost sales and greatly increase customer satisfaction.

The pure-play producer of signs for stores, products and political candidates has installed a $350,000 digital sign printer, integrating it with its Ajax technology-based design system. The new printer makes full-color printing quicker, easier and more affordable, and more readily available because of the web, says CEO Steve Grubbs.

“Our current online design system has some limitations that make the user experience a little clunky in places. Our new Ajax-based system will enable users to set up an account, browse our design templates, customize them to fit their company needs, and then make the purchase,” Grubbs explains. “The new process puts speed and design power in the hands of people who’ve never had it before. And the Ajax technology enables changes to be seen as they are made online without having to refresh pages each time.”

The company, No. 480 in the Internet Retailer Top 500 Guide to Retail Web Sites, says users will not notice a difference except in the improved quality and speedier design and delivery of products.

“Currently, political candidates, for example, limit themselves to one- or two-color signs due to cost considerations. So do many businesses,” Grubbs says. “The new digital presses reduce the cost of labor and therefore will transition sign design to full-color for low or high quantities. These new presses will help the sign industry make the transition that full-color inkjet and laser printers did for paper printing about ten years ago.”

Company sales at VictoryStore.com climbed 5.1% in 2005 to $4.9 million compared with $4.7 million in 2004.

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