June 12, 2006, 12:00 AM

Sears Canada re-launches Sears.ca as a more interactive site

Working with Amazon Services Canada as its web site development partner, Sears Canada has relaunched Sears.ca with interactive features intended to simulate a personalized, in-store shopping experience, the retailer said.

Kurt Peters

Executive Editor


Working with Amazon Services Canada Inc. as its web site development partners, Sears Canada Inc. has relaunched Sears.ca with interactive features intended to simulate a personalized, in-store shopping experience, Sears Canada said.

"We are pleased to introduce our greatly improved online shopping destination featuring the country`s broadest range of quality merchandise to our customers," said Sears Canada acting president Dene Rogers. "The new Sears.ca is better organized, more comprehensive and shopper friendly. Our new navigational features and state-of-the-art e-commerce web site have functions which simulate the assistance of an in-store personal shopper dedicated to each individual customer."

New shopping features include a navigation tool bar that appears on every page and allows shoppers to link to additional items without losing their prior selections; a “Save for Later Cart” that lets customers hold shopping selections for a later purchase; a Wish List for sharing gift ideas that can be e-mailed to family and friends; and a “Customer Review” tool for reading or entering consumer opinions.

The new site also offers a new comparison shopping feature for major appliances, allowing shoppers to view side-by-side comparisons of specifications for five different products at the same time.

Sears Canada launched the bilingual Sears.ca in 1996. The site offers more than 100,000 items and gets about 30 million visitors annually, the company said. Sears Canada also has more than 350 stores, 65 home improvement showrooms and more than 2,000 catalog merchandise pick-up locations.



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