May 31, 2006, 12:00 AM

Delta Faucet turns on rich media to perk customer interest

To engage shoppers, nothing works like rich media, Kim Biggerstaff, e-marketing manager for Delta Faucet Co., will tell attendees at the Internet Retailer 2006 Conference & Exhibition next week.

Kurt Peters

Executive Editor

To engage shoppers, nothing works like rich media, Kim Biggerstaff, e-marketing manager for Delta Faucet Co., will tell attendees at the Internet Retailer 2006 Conference & Exhibition.

Delta Faucet, which transformed the faucet industry when it introduced the single-handle, ball valve design some 50 years ago, still relies on technology to set itself apart in the market. It incorporates rich media on DeltaFaucet.com to engage customers with detailed views of how its products work and how they can complement the interior décor of a home, Biggerstaff says.

“Engaging consumers is key to driving purchase intent and brand preference in e-retailing,” says Biggerstaff, who will speak at the session entitled, “Turning Rich Media into Web Riches,” at 2:30 p.m. on June 7.

Biggerstaff will discuss how rich media that allow site visitors to interact with brands and products have proven to enhance customer engagements at DeltaFaucet.com. She’ll explore how to create consumer interaction with brand and product, creating an environment that enhances repeat visitors and conversion rates. And to extend the benefits of rich media to marketing efforts, Biggerstaff will address the importance of integrating web site, banner advertising and e-mail campaigns.

 

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