Mobile captured 18.5% of Black Friday and Cyber Monday digital spending, comScore says.
Home broadband uses jumps 40% to 84 million in the U.S.
The number of Americans with broadband at home jumped 40% to 84 million in March from 60 million in March 2005, the Pew Internet & American Life Project said. That’s double the 20% rate that occurred between March 2004 and March 2005.
The number of Americans who have broadband at home jumped 40% to 84 million in March from 60 million in March 2005, according to a new report from the Pew Internet & American Life Project. That’s double the 20% rate of adoption that occurred between March 2004 and March 2005.
As of March, 42% of all American adults had a high-speed Internet connection at home, compared with 30% in March 2005, according to Pew. An increase in Internet penetration to 73% from 66% was partially responsible for that growth, with nearly half of new Internet users subscribing to high-speed services at home.
Research shows that broadband users spend more online than their dial-up counterparts.
Pew also found that broadband adoption has been very strong among middle-income households, particularly African Americans and those with low-levels of education. Broadband has grown by 68% since March 2005 among people living in households with annual incomes of between $40,000 and $50,000. Broadband adoption among African Americans increased 121% between 2005 and 2006.
In addition, home high-speed adoption grew rapidly among those with less than a high school education (70%) and senior citizens (63%), although in both cases the initial adoption level was low-8% for seniors and 10% for those with less than a high-school education, Pew said.
Pew based the report on two daily tracking surveys of Americans’ use of Internet and broadband connections. The first survey was conducted from Nov. 29 to Dec. 31, 2005, among 3,011 adults, 1,931 of whom are Internet users. The second survey was conducted between Feb. 15 and April 6 among 4,001 Americans, 2,882 of whom were Internet users.