Brand Showcases Optimize Content for Customers Seeking Educational Information In Addition to Product Purchases
NEW YORK, May 18 -- WebCollage, a leading provider of Web content integration solutions for manufacturers and their channel partners, today announced the implementation of its third-generation brand showcase design that enables retailers to become "one stop shops" and allows online customers to locate not only complete information for product purchases, but also additional educational content on related topics. Incorporating more than a year of research, this latest showcase design reflects WebCollage`s ongoing commitment to work closely with manufacturers and retailers to create cutting-edge shopping experiences by assessing information use patterns on retail websites, evaluating customer archetypes and analyzing trends in product marketing content.
Providing rich educational content is an important goal of online retailers -- customers are more likely to browse and buy at a retail website when more than just product information is readily available. That`s why brand showcases contain content that is not just product specific, but may be educational on a related area of customer interest (such as tips for taking better photos in the camera category). Retailers want customers to visit their websites frequently and avoid having them go to competitors` websites for information. The goal of showcase content, therefore, is to create a complete shopping and research experience within the retailer`s own website.
"Our new showcase design creates a separation between `shop` [product purchase] and `learn` [product research], in a manner that clearly improves sales," said Eli Singer, CEO of WebCollage. "While rich, deep product marketing content at point-of-purchase positively impacts intent-to-purchase, this third generation showcase helps keep shoppers returning to retailer websites by providing lifestyle, educational and other value-added content for consumers."
A primary objective of the branded showcase is to drive prospective buyers to associate valuable information with both the manufacturer`s brand and the retailer`s website. WebCollage allows retailers to embed and customize manufacturer-developed marketing content directly into the retailer`s website with only a single line of HTML. This saves retailers significant time and money because they do not have to develop or maintain the content on their own.
"We know how crucial brand showcases are to Internet marketing success and heightened ROI, and we plan to migrate all of our customers to the new design over the next 6 months," Mr. Singer added.
About WebCollage, Inc.
WebCollage is the leading Web content integration network for manufacturers and their channel partners -- retailers, VARs and distributors. Using WebCollage`s patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.
Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, GSI Commerce, Inc., Cedar Fund and Gilde IT Fund. For more information, please visit: http://www.webcollage.com or call 1.212.563.2112
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