Program Marries Conversion Rate Optimization with Comprehensive Site Metrics, Search Engine Optimization, Online Advertising and Web Infrastructure Expertise
New York, NY (May 8, 2006) – Optimost, the pioneer in comprehensive real-time Web page testing solutions, today announced the creation of a partner program that unites best of breed e-commerce vendors offering a wide range of sector expertise.
As part of this program, Optimost is launching a series of co-marketing vehicles to highlight partner solutions to its clients. The Optimost partner program is divided into three tiers, each with varying degrees of partner involvement. “Referral” partners will engage in joint marketing and lead exchange activities. “Solution” partners will co-develop and market integrated solutions with Optimost. “Reseller” partners will extend the company’s reach by distributing Optimost solutions to diverse markets.
These partnerships enable joint clients to combine Optimost’s groundbreaking multivariable Web page testing capabilities with its partners’ strengths in the complementary disciplines of Web analytics, search engine optimization, pay-per-click management, online advertising, and Web infrastructure development. As part of the agreement, the firms will work together to co-develop new solutions and serve as sources of referral, providing practical end-to-end solutions to e-businesses.
Among the firms joining the new program are Omniture, Keynote Systems (Nasdaq KEYN), LivePerson, Return Path, BetterPPC, LookSmart (Nasdaq: LOOK), BazaarVoice, YourAmigo, ChannelAdvisor, and Sitebrand. The new entrants to the Optimost partner program join an all-star cast of Web analytics companies that have previously signed on as Optimost partners, including Coremetrics, FireClick, Sane Solutions, and WebSideStory. Optimost and its analytics partners are developing integrated product offerings to provide a more powerful and seamless solution to their joint customers.
“We’re excited to be working closely with Optimost. Combining Keynote’s expertise in online customer experience management services with Optimost’s leading platform for Web site testing will enable us to further our mission of delivering solutions to our customers that improve their online business performance” said Dan Richards, Product Manager for Customer Experience Management at Keynote Systems.”
Other current partners include CallSource, Clickstream, Did-it, Efficient Frontier, Inbox Marketing, SearchRev, and Web Ad.Vantage. Description of all partner solutions can be viewed at http://www.optimost.com/partners.phtml.
“By formally teaming with world-class e-commerce companies, we’re able to offer integrated solutions that are much more powerful than what any stand-alone vendor can provide,” explained Optimost CEO Mark Wachen. “Together with our partners, we’re able to capitalize on every possible customer touch point, learning what brought visitors to an e-commerce site, how they navigate the site, and also how we can improve their conversion rates in real-time based on actual customer behavior.”
Each of the firms joining the Optimost partner program brings a specific sector expertise. Web Analytics partners bring a detailed analysis of online customer behavior, which dovetails with Optimost’s conversion rate marketing experience. Other partners provide complementary services in the area of search engine marketing and optimization, e-commerce, research and benchmarking, and marketing personalization.
"Partnering with Optimost gives us one more way to help clients` drive higher response rates from their online efforts, and provides Optimost clients with new ways to maximize online traffic and results," says Chad Malchow, VP of New Business Development for Return Path, Inc. "We`re looking forward to expanding the best-in-class services we can offer marketers."
About Optimost:
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink, and RealNetworks. For more information, please visit www.optimost.com.
Press Contact
For more information on Optimost, please contact John Roderick at 631-584-5808, john@jroderick.com.
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