May 8, 2006, 12:00 AM

Apple’s iTunes shoots for the basketball business

In addition to soundtracks and music videos, iTunes customers will be able to download to their iPods complete game replays of the National Basketball Association’s Finals broadcasts the day after they air on ABC TV.

Kurt Peters

Executive Editor

Now in addition to soundtracks and music videos, iTunes customers will be able to download to their iPods or computers complete game replays of the National Basketball Association’s Finals broadcasts the day after they air on ABC TV, Apple Computer Inc. said today.

Starting this week, iTunes customers will also be able to download 15-20-minute game recaps for every NBA playoff game within 24 hours after a game appears on any TV network that carries the games, including ABC, ESPN, TNT and NBATV. Apple is No. 17 in the Internet Retailer Top 400 Guide to Retail Web Sites.

Basketball fans can also sign up for a “Follow Your Team” package, which automatically downloads recordings of all recaps and any Finals games for a fan’s favorite team.

In addition to the basketball games, iTunes customers will be able to download more than 15 episodes of the TNT Sports program, “Inside the NBA on TNT.”

"We`re thrilled to be offering basketball fans this unique opportunity to follow NBA Playoffs on iTunes," said Eddy Cue, Apple`s vice president of iTunes. "With the new `Follow Your Team` feature, fans automatically receive full game recaps of every game their favorite team plays from the Conference Semifinals through The Finals."

Apple is offering the downloads in a variety of pricing packages:
• $1.99 under an a la carte package for individual downloads of recaps, full Finals games and Inside the NBA programs;
• $5.99 for a package that includes every game of the Finals;
• $8.99 for a “Follow Your Team” package that includes all Conference Semifinals and Finals games played by one selected team, plus a season recap video;
• $8.99 for a package that includes all Inside the NBA episodes throughout the playoffs and finals.

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