May 5, 2006, 12:00 AM

Panasonic posts sharpest gain in traffic in March among electronics sites

Panasonic posted the sharpest year-to-year gain, 170%, in the number of visits to computers and consumer electronics sites in March, according to Nielsen/NetRatings. But it ranked last among the top 10 sites, with 2.1 million visits.

Kurt Peters

Executive Editor

Panasonic posted the sharpest year-to-year gain, 170%, in the number of visits to its site of all multi-category computers and consumer electronics sites in March, according to Nielsen/NetRatings. But it ranked last among the top 10 sites, with 2.1 million visits, up from 779,000 in March 2005.

BestBuy.com came in first, with 11.7 million visits, up 17% from 10 million a year earlier; followed by eBay Electronics, 10.6 million visits, up 28% from 8.3 million; CircuitCity.com, 8.2 million, up 52% from 5.4 million; eBay Computers, 7 million, up 17% from 6 million; OSTG, 4.5 million, up 41% from 3.2 million; Sony, 4.1 million, up 28% from 3.2 million; TigerDirect.com, 3.4 million, up 42% from 2.4 million; Sony Electronics, 3.3 million, up 3% from 3.2 million; and CompUSA.com, 3 million, down 9% from 3.3 million.

In the average length of time per visit, eBay Electronics led with 16 minutes, 32 seconds; followed by TigerDirect.com, 16 minutes, 12 seconds; CDW, 14 minutes, 10 seconds; Sony, 12 minutes, 59 seconds; eBay Computers, 11 minutes, 58 seconds; APC, 11 minutes, 3 seconds; BestBuy.com, 10 minutes, 14 seconds; CompUSA.com, 10 minutes, 7 seconds; Computer Associates, 10 minutes, 6 seconds; and Outpost.com, 9 minutes, 42 seconds.

Also in March, Netflix Inc. led all retail goods and services advertisers in the number of online ad impressions, according to Nielsen/NetRating’s AdRelevance Report. The top advertisers cited by AdRelevance and their number of online ad impressions in millions:

Netflix Inc., 8,121.3
United Online Inc., 5,761.0
eBay Inc., 1,275.1
True, 1,258.5
Viacom Inc., 937.1
Reunion.com L.L.C., 810.5
Mate1.com 620.8
J.C. Penney Co. Inc., 576.1
Shoebuy.com, 541.4
Target Corp., 407.8

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