SAN FRANCISCO – May 1, 2006 – Loyalty Lab, Inc., the leader in on-demand consumer loyalty and customer management, announced today that 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), America’s “Florist of Choice” and a leading multi-channel retailer of thoughtful gifts for all occasions, has launched a major expansion of its customer retention and loyalty initiatives with Loyalty Lab’s on-demand Customer Relationship Manager Suite.
Just in time for springtime events and Mother’s Day, the expanded program, titled “Fresh Rewards,” will enable shoppers to earn “petals” for their purchases from 1-800-FLOWERS.COM’s website or toll free call center. Earning petals qualifies shoppers for VIP status with exclusive promotions and products, access to special collections and discounts on future purchases.
“We are in the business of building relationships with customers by providing just the right selection of gifts – from flowers and plants to gourmet foods, confections and gift baskets – that will bring a smile to everyone on their gift list,” said Monica Woo, SVP, Chief Marketing and Merchandising Officer of 1-800-FLOWERS.COM. “Fresh Rewards is a perfect way for us to say thank you to our most loyal customers.”
Loyalty Lab’s web-based, on-demand platform is hosting the infrastructure for the program, including shopper sign-ups, profile management, and transaction records. Loyalty Lab has hosted a Refer-A-Friend program for 1-800-FLOWERS.COM for the past year. To learn more about this exciting new program, visit www.1800flowers.com/freshrewards.
“1-800-FLOWERS.COM has expanded steadily since they got started because of first-rate products and service that draws new customers and keeps existing ones coming back,” said Mark H. Goldstein, CEO of Loyalty Lab. “We’re most proud to be a part of their continued growth, providing a hosted best-customer and loyalty infrastructure while allowing them to focus on their core day-to-day competencies.”
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand consumer CRM. Loyalty Lab’s flagship Customer Relationship Manager Suite allows retailers and service companies to create and manage loyalty programs, email campaigns and promotional offers from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Pfaltzgraff and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.
Loyalty Lab and the Loyalty Lab logo are trademarks of Loyalty Lab, Inc.
About 1-800-FLOWERS.COM®
For more than 30 years, 1-800-FLOWERS.COM Inc. – “Your Florist of Choice®” – has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion.
1-800-FLOWERS.COM® offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation’s top floral artists and hand-delivered the same day, and spectacular flowers shipped from our growers to your door fresh. Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet(1-800-356-9377or www.1800flowers.com) or by visiting a Company-operated or franchised store. Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and garden merchandise from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.;® (1-800-443-8124 or wwwcherylandco.com); gourmet foods from GreatFood.com® (www.greatfood.com); children`s gifts from HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com) and wine gifts from the WineTasting Network® (www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.
Press Contact:
Renee Deger
Public Relations Manager
Loyalty Lab Inc.
415-962-4000 ext. 1031
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